Use of Social Media by Catholic Organizations

Karl Bridges

Abstract


This article provides an analysis of website content and the use of social media by Catholic nonprofits to determine the level and type of usage. The research method was to select a sub- sample from 195 different Catholic websites and then provide coding and analysis. It then continues with analysis of participation rates and recommendations for how these might be increased. It suggests that the use of social media by Catholic organizations, in particular Catholic parishes, is low and that this has implications for the future of successful parish ministry. It concludes with some brief suggestions for how the quantity and quality of participation in social media and websites could be enhanced. It offers some practical ways that pastoral ministers could implement social media in their ministry.

 


Keywords


social media;twitter;Facebook

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ISSN: 2169-1088